IR-embedded Surc case converts iPhone into a universal learning remote

Whoa, Nelly! ThinkFlood won't like this... not one bit. If you'll recall, the RedEye universal remote dongle was well received, as a simple 3.5mm adapter added IR beaming to Apple's slate of iDevices. But now, Mashed Pixel has taken the integration one step further, seamlessly embedding an Infrared emitter into a case. Simply pop the Surc around your iPhone 3G, iPhone 3GS or iPhone 4, download the (free) accompanying app and start programming. Before long, you'll be dictating your home entertainment setup sans any external accessories, and heck, you may even improve your phone's reception all the while. The only downside to this approach compared to ThinkFlood's is that the iPad is obviously not supported, and once you upgrade to the iPhone 5, your trusty IR case becomes a glorified paperweight. If you're kosher with that, though, you can get your pre-order in now for $69.95, with initial shipments expected to make their way out in Q1 2011.

via - getsurc.com

Hasbro's $30 My3D goggle accessory brings 3D to iPhone, iPod touch

Truth be told, it's exactly what the world needed. More 3D gimmickry... on the iPhone and iPod touch, no less. With over 125 million of those two devices in circulation, Hasbro's betting that a new accessory will have a greater-than-average chance at taking off next Spring, with the My3D goggles set to put the View back in ViewMaster. Purportedly, the toy firm is expected to fully reveal the device to investors later today, with it being "aimed at both children and adults" and offering a 3D viewing experience on games, virtual travel, augmented reality apps and entertainment content. The device itself resembles a set of binoculars, and just as the aforementioned ViewMaster, there's a slot where you place your iPod touch or iPhone. Users will have to browse the App Store for compatible My3D content, with some of it to be offered up gratis. We're guessing more than a few curious consumers will bite at just $30, but how hard would it have been to get this thing onto store shelves next month? A holiday opportunity missed, Hasbro.